I’m Jo. Before I ever helped anyone else change, I had to do the work on myself first. This is how I got here, and why I’ll never stop telling you that you can too.
You've tried it all, haven't you? The plans, the fresh starts, the promises to yourself that this time would be different. For a long time I thought I just needed more discipline. More control. More willpower. And still, nothing shifted.
The frustration. The guilt. The "I'll start again Monday" cycle. I knew it well, because I was living it.
Everything changed the day I stopped fighting myself and started working with my mind instead of against it. The truth I had been missing was simple: most of us stay stuck because of hidden patterns in the mind. Subconscious habits. Old beliefs. No amount of forcing it fixes that.
That discovery sent me down a path I never expected, and it became my life's work: combining success coaching with hypnotherapy, so change happens at the level it actually sticks.
It isn't a slogan. It's the thing I needed someone to say to me when I didn't believe it about myself. So now I say it to you, and I mean every word. Whatever you've been telling yourself you can't do, change, leave, start or become, you can. We just have to get your mind on your side.
From the outside these look like five different lives. They’re really all the same thing: helping people feel more like themselves and braver about what’s next. One of them, my piercing and tattoo studio Ornate Piercing & Tattoos, is all about helping people wear exactly who they are.
Goals, mindset, momentum
Change at the root
Ornate Piercing & Tattoos →
Bringing people together
The job that grounds it all
Honesty and transparency in every conversation, always.
Top-notch, professional service held to a high standard.
A calm, judgement-free space where you feel genuinely heard.
Practical tools that create lasting change, not quick fixes.
Whatever’s been holding you back, you don’t have to figure it out alone. Let’s have a friendly, no-pressure chat and see what’s possible.